The video is trying to articulate a flexible and liquid concept of fashion.
Flexible because contemporary is open to endless possible combinations for people who love fragmentation and infinite choices.
Liquid because it dives into completely unexpected context. But only at first sight, because “mimetic” and intentionally “cool” capacity of the senior population does exist and the video only revisits often neglected aspect of seniority.
Furthermore, the restructured concept of fashion is playfully incorporated into a documentary format of the video that promotes a new sicilian identity, freed from stereotypes and old interpretations.
Latest trends in street and urban fashion, full of digital components associated to the bloggers world and to the new stiles, are introduced to the scene of a forgotten village of the sicilian hinterland.