Pam & Gela are the inimitable founders of the iconic Juicy Couture. Off the back of that success they recently launched their latest fashion venture – pamandgela.com.
Bread n Butter was tasked with supporting the ‘digital launch’ of this brand in the US driving content strategy for digital, social and digital out-of-home channels.
We teamed up with our partners in crime, Director Sophia Banks, Producer Karen Lavender and models Jessica Gomes and Jessica Morrow to create this Pam&Gela branded billboard experience in Times Square, which went live on 11.20.15.
‘Girls On Film’ performed by Duran Duran
Licensed courtesy of Warner Music UK Ltd.