Selfridges | Strength
Del Mak | Choreographer

Song: Georgia – Move Systems

The latest launch from Selfridges’ broadcasting channel Hot Air explores the subject of their latest campaign, Strength, through the eyes of three acclaimed directors. The film ‘Control’ features the skilful drumming of new music talent Georgia, married with the powerful rhythm of an all-female dance crew. The film combines strength sonically and physically, resulting in an immersive and explosive feast for the senses.

Del was responsible for choreographing & movement directing the cast of female dancers with movements incorporating a fusion of Dancehall, African and Step Dance (Stepping)

Selfridges is a chain of high end department stores in the United Kingdom. The flagship store on London’s Oxford Street is the second largest shop in the UK. ‘Control’ was directed by Selfridges’ Resident Film Director Kathryn Ferguson #SelfridgesXStrength

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